Elemental is an interactive photography app that engages users in a photographic scavenger hunt. This app is informed by game design, social media, and AR/VR but is ultimately a learning experience in visual design through photography. It is what Instagram could have been. The goal of Elemental is for users to learn artistic techniques and principles of design by taking photographs of the world around them. Through the “scavenger hunt” structure, users will “find” elements of art and principles of design in their everyday lives, therefore training their eye and cultivating an ability to look closely at their surroundings. The AR “coach” feature, will help users to see patterns, balance, contrast, and more where they may have previously overlooked. The incentive is to level up through the portfolios, and receive votes and comments from the community as a reward. The community practices prosocial behavior by providing constructive feedback through curated comment options. To learn more, view the slide deck here.

Image: Saul Leiter